January 1 of every year, a Japanese tradition is celebrated here in Hawaii. Fukubukuro, meaning “lucky bag,” is a Japanese new year custom where merchants fill bags with popular items and sell them for substantial discount, usually 50% off or more. The shoppers aren’t able to see inside the bag, until after the bag is purchased. This tradition began in Tokyo in the early 20th century. Japanese superstition has says the good fortune in one’s Fukubukuro bag, reflects the luck they will have in the New Year.
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